Baseline

The idea is unique and offers users a different form of self-expression & learning. Unfortunately, the current design lacks proper signifiers to guide users through the experience. The category navigation is simple and easy to understand, but could use some adjustments to increase findability and prevent frustration. While the design maintains a clean aesthetic, there is no connection to the mission, brand, or graffiti culture.

Research

We conducted surveys and interviews to uncover that most people dislike or have mixed feelings about graffiti culture. We then analyzed the qualitative data from our research and developed primary, secondary, and tertiary personas. These personas would guide our design process, ensuring we consistently keep users' needs, goals, and pain points at the forefront. Additionally, we conducted both open and closed card-sorting exercises, asking participants to categorize 27 existing data topics into nine main groups. This approach improved the findability of topics and enhanced user experience by making content more intuitive and accessible.